Friday, 27 January 2012
Thursday, 26 January 2012
tutorial on final cut pro
Step one: Open up Final Cut Pro, and close a recent project that may be open. Then new project.
Step Two: go system setting, go to scratch disc, and set it up.
Step Four: Import your footage to Final Cut Pro
And start editing.
Click on wavecache form, and set your folder to Macintosh HD 2, the create your folder.
and do the same to autosave vault and thumbnail cache.
Step Three: Insert your memory card and then transfer your footage to your file on the computer
Thursday, 12 January 2012
Thursday, 5 January 2012
Editing
Editing is the process of selecting different shots and putting them together to create a story, which usually consist of non-diagestic sounds which is used to create tension or happiness, It is sounds that the character cannot hear except the viewers. A lot of the time long shots are used to show the environment and see where the character is, and what is happening in the surroundings. Another technique that is also used is Elliptical editing which is used to fill in the gaps and allows the viewers to grasps the storyline instead of showing all of the action.
Overhead establishing shot is a technique used to help the viewers understand the relationship between characters, from when the camera is looking over the character's shoulder, also sets out space where action takes place and position. A Reversing shot is when the camera cuts back and the forth between the characters, we understand that they are talking and looking at each other. It is common for the Eye Line Matching Technique which shows the characters looking at each other in the same direction in the same angle. Quick-Cuts are used to create a fast pace and keep the audience interested. the Hustle is a good example, because it always has all these types of shots used and also always cuts to other members of the group to show the other characters and their reaction to a plan that is being laid out.
Action movies commonly use cross-cutting, which is when shots cut to other characters then back to the main character and use reaction shots, which is shots cut to the other characters face then back to the main to see their reaction. Also action movies commonly do Seemless editing, which is when so much things happen on screen that the viewers are not aware of the editing. Jump Cuts used to be avoided by directors but then later on it was seen as an effective technique. Flashback - takes the audience back to the characters past or a past event, this helps the viewers understand the backstory of the event.
Editing can be used poetically- it can make the audience feel certain feelings towards the movie due to perfect shots used to create possibly sympathy for the characters and sometimes certain shots eg. Wide Shot create a cliff hanger causing the audience to work out what would happen.
Overhead establishing shot is a technique used to help the viewers understand the relationship between characters, from when the camera is looking over the character's shoulder, also sets out space where action takes place and position. A Reversing shot is when the camera cuts back and the forth between the characters, we understand that they are talking and looking at each other. It is common for the Eye Line Matching Technique which shows the characters looking at each other in the same direction in the same angle. Quick-Cuts are used to create a fast pace and keep the audience interested. the Hustle is a good example, because it always has all these types of shots used and also always cuts to other members of the group to show the other characters and their reaction to a plan that is being laid out.
Action movies commonly use cross-cutting, which is when shots cut to other characters then back to the main character and use reaction shots, which is shots cut to the other characters face then back to the main to see their reaction. Also action movies commonly do Seemless editing, which is when so much things happen on screen that the viewers are not aware of the editing. Jump Cuts used to be avoided by directors but then later on it was seen as an effective technique. Flashback - takes the audience back to the characters past or a past event, this helps the viewers understand the backstory of the event.
Editing can be used poetically- it can make the audience feel certain feelings towards the movie due to perfect shots used to create possibly sympathy for the characters and sometimes certain shots eg. Wide Shot create a cliff hanger causing the audience to work out what would happen.
Thursday, 15 December 2011
Thursday, 8 December 2011
Audience demographics
PS3:
The advert is aimed at teenagers and young people preferably men because there is a lot of action/violence characters shown in the advert, also in the beginning of the advert the two characters, walk toward an attractive, mixed race women, which will appeal to white and black men/teenagers. The age rating of most of the game characters that appear in the advert are 15 and over, the demographics are more likely to be middle-class and working-class people who will be able to afford the Playstation3. Some cases the advert will appeal to children due to games like Star Wars or Little Big Planet, also because the age rating is 3 and over.
link: http://www.youtube.com/watch?v=77R9k0pnA8Q
Adidas Originals:
The advert is aimed at both adults and teenagers as the advert uses the Star Wars scene as it has been out during the adults period and infuses it with young actors/artists that teenagers tend to look up to, for example Snoop Dogg is a rap artist that teenagers and young adults listen too or aspire to be like him and Jay Baruchel who has been in varies movies that are targeted at mainly teenagers of both sex and young adults like; Tropic Thunder, How to train your pet dragon, she's out of my league. Adidas usually vary from £20 to £300, middle-class and upper-class people will be able to afford the designer clothes. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=3Zd_khk6zXo
Lucozade:
Katie Taylor is a boxer, she's advertising the fact it's a sports drink, then the Tinie is obviously 1 of the most recognized faces in pop music, and Travis Barker one of the most recognized faces in rock music. The advert appeals to everyone of all classes, those who do sports and need energy. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=I9JIlhHDQWs
The advert is aimed at teenagers and young people preferably men because there is a lot of action/violence characters shown in the advert, also in the beginning of the advert the two characters, walk toward an attractive, mixed race women, which will appeal to white and black men/teenagers. The age rating of most of the game characters that appear in the advert are 15 and over, the demographics are more likely to be middle-class and working-class people who will be able to afford the Playstation3. Some cases the advert will appeal to children due to games like Star Wars or Little Big Planet, also because the age rating is 3 and over.
link: http://www.youtube.com/watch?v=77R9k0pnA8Q
Adidas Originals:
The advert is aimed at both adults and teenagers as the advert uses the Star Wars scene as it has been out during the adults period and infuses it with young actors/artists that teenagers tend to look up to, for example Snoop Dogg is a rap artist that teenagers and young adults listen too or aspire to be like him and Jay Baruchel who has been in varies movies that are targeted at mainly teenagers of both sex and young adults like; Tropic Thunder, How to train your pet dragon, she's out of my league. Adidas usually vary from £20 to £300, middle-class and upper-class people will be able to afford the designer clothes. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=3Zd_khk6zXo
Lucozade:
Katie Taylor is a boxer, she's advertising the fact it's a sports drink, then the Tinie is obviously 1 of the most recognized faces in pop music, and Travis Barker one of the most recognized faces in rock music. The advert appeals to everyone of all classes, those who do sports and need energy. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=I9JIlhHDQWs
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