Audience demographics

PS3:
The advert is aimed at teenagers and young people preferably men because there is a lot of action/violence characters shown in the advert, also in the beginning of the advert the two characters, walk toward an attractive, mixed race women, which will appeal to white and black men/teenagers. The age rating of most of the game characters that appear in the advert are 15 and over, the demographics are more likely to be middle-class and working-class people who will be able to afford the Playstation3. Some cases the advert will appeal to children due to games like Star Wars or Little Big Planet, also because the age rating is 3 and over.
link:  http://www.youtube.com/watch?v=77R9k0pnA8Q

Adidas Originals:
The advert is aimed at both adults and teenagers as the advert uses the Star Wars scene as it has been out during the adults period and infuses it with young actors/artists that teenagers tend to look up to, for example Snoop Dogg is a rap artist that teenagers and young adults listen too or aspire to be like him and Jay Baruchel who has been in varies movies that are targeted at mainly teenagers of both sex and young adults like; Tropic Thunder, How to train your pet dragon, she's out of my league. Adidas usually vary from £20 to £300, middle-class and upper-class people will be able to afford the designer clothes. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=3Zd_khk6zXo

Lucozade:
Katie Taylor is a boxer, she's advertising the fact it's a sports drink, then the Tinie is obviously 1 of the most recognized faces in pop music, and Travis Barker one of the most recognized faces in rock music. The advert appeals to everyone of all classes, those who do sports and need energy. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=I9JIlhHDQWs