Evaluation on the Advert

Adidas Advert:
I think the Advert went really well, because in the team, Me, Pierre, and Mahan had three different ideas so we decided to combine them together and it worked and became one really good advert.
What pleased me the most is how the Team and I used a our ideas and combined them into a greater advert, we used a lot of sports to motivate our target audience who happen to be people who play sports such as basketball, football etc and our secondary target audience were people who prefer the clothes and trainers for different aspects.
We used a catchy slogan 'We Are London' which is easy to remember as it is saying we represent London, also we were repetitive constantly reminding our audience of adidas and encouraging them to purchase the product we are advertising.
The positive feedback I have received said things like 'It should be on tv' and 'it was brilliant' which made me feel happy and proud of both my group and advert.

Based on the feedback I received our advertisement looks very professional as i quote 'I really enjoyed your advert. it had a really creative side and very colourfully. the music went great with the concept. You could tell this advert was about Adidas it appealed to the Taggert audiences. you used Great shots which worked with the skating. the advert was very professional, its type a advert you see on TV, and it sticks in your head and is very memorable. its a advert i would post for others to see. its very mainstream which is good and works well because the product is very properly. its a product i would buy after watch this' this feedback clearly tells us that our advert would be brilliant to put on tv, meaning it very similar to the adverts that are advertised on tv. The only difference there is between our advert and the ones on tv is that our advert is longer than a standard advert.


The adverts persuasive technique that was used was repetition, which in the advert we made sure we had shown the Adidas logo every 5 seconds, we did this to constantly remind our audience that they are watching an adidas advert.
Due to the response we received it is clear that we had achieved our primary target which was to persuade the audience to buy this product.

The only thing we will do next time is shorten the ad and fade the music out towards the ending.