Thursday 15 December 2011
Thursday 8 December 2011
Audience demographics
PS3:
The advert is aimed at teenagers and young people preferably men because there is a lot of action/violence characters shown in the advert, also in the beginning of the advert the two characters, walk toward an attractive, mixed race women, which will appeal to white and black men/teenagers. The age rating of most of the game characters that appear in the advert are 15 and over, the demographics are more likely to be middle-class and working-class people who will be able to afford the Playstation3. Some cases the advert will appeal to children due to games like Star Wars or Little Big Planet, also because the age rating is 3 and over.
link: http://www.youtube.com/watch?v=77R9k0pnA8Q
Adidas Originals:
The advert is aimed at both adults and teenagers as the advert uses the Star Wars scene as it has been out during the adults period and infuses it with young actors/artists that teenagers tend to look up to, for example Snoop Dogg is a rap artist that teenagers and young adults listen too or aspire to be like him and Jay Baruchel who has been in varies movies that are targeted at mainly teenagers of both sex and young adults like; Tropic Thunder, How to train your pet dragon, she's out of my league. Adidas usually vary from £20 to £300, middle-class and upper-class people will be able to afford the designer clothes. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=3Zd_khk6zXo
Lucozade:
Katie Taylor is a boxer, she's advertising the fact it's a sports drink, then the Tinie is obviously 1 of the most recognized faces in pop music, and Travis Barker one of the most recognized faces in rock music. The advert appeals to everyone of all classes, those who do sports and need energy. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=I9JIlhHDQWs
The advert is aimed at teenagers and young people preferably men because there is a lot of action/violence characters shown in the advert, also in the beginning of the advert the two characters, walk toward an attractive, mixed race women, which will appeal to white and black men/teenagers. The age rating of most of the game characters that appear in the advert are 15 and over, the demographics are more likely to be middle-class and working-class people who will be able to afford the Playstation3. Some cases the advert will appeal to children due to games like Star Wars or Little Big Planet, also because the age rating is 3 and over.
link: http://www.youtube.com/watch?v=77R9k0pnA8Q
Adidas Originals:
The advert is aimed at both adults and teenagers as the advert uses the Star Wars scene as it has been out during the adults period and infuses it with young actors/artists that teenagers tend to look up to, for example Snoop Dogg is a rap artist that teenagers and young adults listen too or aspire to be like him and Jay Baruchel who has been in varies movies that are targeted at mainly teenagers of both sex and young adults like; Tropic Thunder, How to train your pet dragon, she's out of my league. Adidas usually vary from £20 to £300, middle-class and upper-class people will be able to afford the designer clothes. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=3Zd_khk6zXo
Lucozade:
Katie Taylor is a boxer, she's advertising the fact it's a sports drink, then the Tinie is obviously 1 of the most recognized faces in pop music, and Travis Barker one of the most recognized faces in rock music. The advert appeals to everyone of all classes, those who do sports and need energy. The technique used is Celebrity Endorsement.
Link: http://www.youtube.com/watch?v=I9JIlhHDQWs
Evaluation on the Advert
Adidas Advert:
I think the Advert went really well, because in the team, Me, Pierre, and Mahan had three different ideas so we decided to combine them together and it worked and became one really good advert.
What pleased me the most is how the Team and I used a our ideas and combined them into a greater advert, we used a lot of sports to motivate our target audience who happen to be people who play sports such as basketball, football etc and our secondary target audience were people who prefer the clothes and trainers for different aspects.
We used a catchy slogan 'We Are London' which is easy to remember as it is saying we represent London, also we were repetitive constantly reminding our audience of adidas and encouraging them to purchase the product we are advertising.
The positive feedback I have received said things like 'It should be on tv' and 'it was brilliant' which made me feel happy and proud of both my group and advert.
Based on the feedback I received our advertisement looks very professional as i quote 'I really enjoyed your advert. it had a really creative side and very colourfully. the music went great with the concept. You could tell this advert was about Adidas it appealed to the Taggert audiences. you used Great shots which worked with the skating. the advert was very professional, its type a advert you see on TV, and it sticks in your head and is very memorable. its a advert i would post for others to see. its very mainstream which is good and works well because the product is very properly. its a product i would buy after watch this' this feedback clearly tells us that our advert would be brilliant to put on tv, meaning it very similar to the adverts that are advertised on tv. The only difference there is between our advert and the ones on tv is that our advert is longer than a standard advert.
The adverts persuasive technique that was used was repetition, which in the advert we made sure we had shown the Adidas logo every 5 seconds, we did this to constantly remind our audience that they are watching an adidas advert.
Due to the response we received it is clear that we had achieved our primary target which was to persuade the audience to buy this product.
The only thing we will do next time is shorten the ad and fade the music out towards the ending.
I think the Advert went really well, because in the team, Me, Pierre, and Mahan had three different ideas so we decided to combine them together and it worked and became one really good advert.
What pleased me the most is how the Team and I used a our ideas and combined them into a greater advert, we used a lot of sports to motivate our target audience who happen to be people who play sports such as basketball, football etc and our secondary target audience were people who prefer the clothes and trainers for different aspects.
We used a catchy slogan 'We Are London' which is easy to remember as it is saying we represent London, also we were repetitive constantly reminding our audience of adidas and encouraging them to purchase the product we are advertising.
The positive feedback I have received said things like 'It should be on tv' and 'it was brilliant' which made me feel happy and proud of both my group and advert.
Based on the feedback I received our advertisement looks very professional as i quote 'I really enjoyed your advert. it had a really creative side and very colourfully. the music went great with the concept. You could tell this advert was about Adidas it appealed to the Taggert audiences. you used Great shots which worked with the skating. the advert was very professional, its type a advert you see on TV, and it sticks in your head and is very memorable. its a advert i would post for others to see. its very mainstream which is good and works well because the product is very properly. its a product i would buy after watch this' this feedback clearly tells us that our advert would be brilliant to put on tv, meaning it very similar to the adverts that are advertised on tv. The only difference there is between our advert and the ones on tv is that our advert is longer than a standard advert.
The adverts persuasive technique that was used was repetition, which in the advert we made sure we had shown the Adidas logo every 5 seconds, we did this to constantly remind our audience that they are watching an adidas advert.
Due to the response we received it is clear that we had achieved our primary target which was to persuade the audience to buy this product.
The only thing we will do next time is shorten the ad and fade the music out towards the ending.
Friday 2 December 2011
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