Type of persuasive technique | Link to an advert which uses this technique |
The Anecdote: personal experience which is sold to us a proof. | |
Adjectives: Crisp, Fresh, Healthy, etc | |
Repetition: key points, positives about the product, themes etc | |
Statistics: Often presented as factually accurate but sometimes they are a bit dubious | |
Fact: A statement that is true and can be proven |
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