Old advert: http://www.youtube.com/watch?v=pKuEwsEiSp8
- It has a black and white visual quality
- Used a chart
- different scenery
- aims at gums and teeth only
New advert: http://www.youtube.com/watch?v=99T-iGcii8U
- It has a colour visual quality
- used a person's personal opinions
- used a person as a test subject
- aims at the whole mouth
The similarities both adverts have:
- Selling the toothpaste
- used facts
- used the same slogan
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